Marketing For Nerds via Nielsen Wire

Younger adult viewers tend to watch more live television out of home than older viewers, according to a Nielsen analysis of the Video Consumer Mapping study (.pdf) “Out of Home Television and Other Video Behaviors of U.S. Adults” conducted by the Council for Research Excellence (CRE). Nielsen found that  adults age 18-34 are 26% more likely to be exposed to live TV out of home than 35-54 and 13% more likely than 55+.