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Broadcast Engineering

Could the widely held belief that TV viewers, by and large, switch channels or leave the room when commercials are on be all wrong?

That’s the conclusion of a recent Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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