Read what industry press has to say about research from Ball State University's Center for Media Design. Browse and search our Insight and Research news archives.
You are currently browsing the category archive for the ‘Broadcast Engineering’ category.
05/18/2010 in Broadcast Engineering, Council for Research Excellence, Insight and Research in the News, Video Consumer Mapping Study | Comments closed
Could the widely held belief that TV viewers, by and large, switch channels or leave the room when commercials are on be all wrong?
That’s the conclusion of a recent Video Consumer Mapping (VCM) study sponsored by the Council for Research Excellence.
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Jun | ||||||
| 1 | 2 | 3 | ||||
| 4 | 5 | 6 | 7 | 8 | 9 | 10 |
| 11 | 12 | 13 | 14 | 15 | 16 | 17 |
| 18 | 19 | 20 | 21 | 22 | 23 | 24 |
| 25 | 26 | 27 | 28 | |||
