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MediaPost Blogs: TV Board – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100161
by Mike Bloxham
A number of people outside the media industries have told me recently of the noticeable increase in the number of old friends from high school or college who have connected with them on Facebook and the like in recent times. These people are typically in the 40+ age group and — for the most part — are pleased to be enjoying the renewed contact with old acquaintances, even though many simultaneously express surprise at what they perceive to be a relatively sudden surge in new Friend requests.”Where have these people come from?” “Why are they contacting me now?” and “Are they new to Facebook?” — all these questions are typically part of the conversation. Read the rest of this entry »
MediaPost Blogs: TV Board – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=99901
by Mike Bloxham
While it’s true to say we — along with the rest of the world — are in pretty dire economic straits right now (and likely will be for some time), I’m really not sure I want to live in a state of communal fear and depression until we come out of it. Read the rest of this entry »
Media Post- TV Board http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=98845
by Mike Bloxham
In last week’s column, I wrote about the possibility of President Obama’s enabling a genuinely participatory democracy that would positively impact news media consumption. I also pontificated on the inevitability of the Inauguration setting records for viewing, streaming, listening and readership.
Little did I know.
As I sit in my hotel room at 2 a.m., various sources have reported and more have yet to do so. By the time you read this, you will probably have read other reports of the viewing figures for all the major TV outlets covering the Inauguration. But more remarkable than the likes of CNN possibly achieving its highest TV ratings ever is that company’s staggering achievement in the number of live video streams it served during the day. Read the rest of this entry »
MediaPost TVBoard http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=98353
by Mike Bloxham
Looking back at the Presidential election and the levels of media consumption it generated, it’s a pretty safe bet that next week’s inauguration will set some records.Aside from the event’s historic significance, the Obama camp has thus far successfully engaged a wide variety of audiences — including some audiences historically less involved in the political process. The echo of that engagement will be seen next Tuesday in the ratings generated by the coverage of the ceremony, in sales of newspapers and magazines — and subsequently, in the volume of online viewing of clips, edits, mash-ups, commentary and (who knows?) maybe even a few related spoofs.
CNN set its own records on election night, and it may well do the same for the inauguration. Read the rest of this entry »
MediaPost- TVBoard http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=97330
by Mike Bloxham
And with that in mind, I feel the overwhelming need to cast off all gloomy thoughts of recessions, bailouts and what’s happened to my net worth in the last few months and instead focus on the lighter and distinctly more trivial side of life.
No earnest discussion of TV measurement, emerging ad formats, digital transition and the collapsing ad economy here thank you. I want to focus on what — from the world of TV and online video — has made us all laugh over the last twelve months (sometimes despite ourselves) or just made us feel good.
I want to include them both, as where TV ends and online begins is largely a matter of distribution and the display device. The content jumps these barriers and increasingly feeds off each other, so let’s go with that fact for the purposes of this column. Read the rest of this entry »
MediaPost TVBoard http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=96395
by Mike Bloxham
As we’ve moved ever-closer to the inevitable reality of marketing messages that are targeted at either the household or individual level across just about any communications platform, the issue of privacy has kept pace like a sheepdog attempting to herd a large and unruly flock of sheep. The relationship is inevitable, unpredictable and not entirely one of choice — but it’s here to stay.
From the origins of direct mail through to the present day with online behavioral targeting, email marketing and the seemingly imminent promise of addressable TV advertising, the issue of privacy has gained more attention. There are more advocacy groups established to represent the interests of consumers, taking pot-shots at those who allegedly play fast-and-loose with personal information for commercial gain). Periodically we see politicians weighing in on the topic as well. Read the rest of this entry »
MediaPost- TVBoard http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=95981
by Mike Bloxham
Something like 10 years ago, I remember sitting in a pub in London with a couple of friends discussing the promise of the then newly burgeoning Internet and postulating on what it might really mean for all those bricks and mortar businesses that were casually being written off by the dotcom wunderkinds as dinosaurs well on the path to extinction. Being genetically jaded and hard-wired to be skeptical of many of the fashionably all-encompassing statements of the day (and never having been described as fashionable), my friends and I sat in the corner of the pub nurturing our pints of ale pontificating on what scenarios might ultimately play out and become real.
It is in the nature of all such discussions that a healthy degree of what is said turns out in retrospect to be utter rubbish — however wise and insightful it may sound at the time. One thing we agreed upon, though — and which has stood the test of time — is that being a business like Tower Records or Blockbuster Video was really going to suck if this Internet thing lived up to its promise and enabled us all to get as much digitized content over the Web as we were prepared to pay for. Read the rest of this entry »
MediaPost Blogs: TV Board – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=94183
by Mike Bloxham
OK, so you may not agree with the last part of the title for this column, but that’s fine, since this isn’t about whether or not the right guy won — we won’t know that for a while yet. Although I confess I wanted Obama to carry the day, this piece is about media, not politics, so you can read on without fear of any partisan proselytizing from me. Read the rest of this entry »
MediaPost’s TVBoard – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=77694
by Joe Mandese
It’s hard to believe it’s been 15 months since we launched the TV Board to post some expert points-of-view on the future of the small screen. And it’s fitting that the very first post was by none other than Jack Myers, a TV industry visionary who’s always been one step ahead of the industry. Ironically, Jack’s inaugural TV Board his prediction that the 30-second-spot would “soon be obsolete” has not come to fruition.But it is with mixed feelings that I must inform you that Jack’s contribution to the TV board has become obsolete. Much as he said he’s enjoyed contributing to the board and getting feedback from the readers of MediaPost, Jack said he needed to change his own publishing model and focus on building JackMyers.com. I will miss his contributions to this board, but Jack says he will remain a TV Board alum and will show up at some of our events, like the TV Board panel discussion at MEDIA magazine’s Outfront conference on April 24th in New York.
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Jaye Albright’s Breakfast Blog
I think so. The diary measures engagement. The PPM measures behavior. And, they are not the same thing.
Mike Bloxham’s Media Post blog today is about TV ratings measurement, but I think you could substitute the letters “PPM” and place “radio” where he says “set top box” and get a view of our future, now that Project Apollo is dead.
