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by Melita Kuburas
Canadian media buyers and publishers can see many fallacies about TV and online media consumption debunked in an upcoming presentation of a recent major American study this month in Toronto, says Paul Street, CTV’s director of research and chairman of the Canadian Advertising Research Foundation (CARF).
The Video Consumer Mapping (VCM) study, conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) cost about $3.5-million and took place over the course of a year, examining how people use TV, computers, mobile devices and other media. “In the absence of a similarly thorough study in Canada, we can learn many insights from our American cousins. Media use in the two countries is comparable in many media categories; it’s often the content choices that are at variance,” Street tells MiC.
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MediaPost’s Email Insider Summit Cocktail Reception, Captiva Island, Florida
This lovely piece written by guest socializer, David Goetzl. Don’t worry, I’ll be back tomorrow with some Cinco De Mayo debauchery! – Kelly Samardak
Marley provided the background music, but Buffett would have fit right in. The attendees at the MediaPost Email Insider Summit gathered Sunday night at an idyllic setting at the Captiva Island, Fla. resort that called to mind Buffett’s beloved Keys
That’s Jimmy — not Warren, whose inability to call the recession would likely have conjured up unwanted feelings.
FLORHAM PARK, N.J., April 23 /PRNewswire/ — OTC Perspectives – a new division within the leading pharmaceutical conference and consulting company DTC Perspectives Inc. – has announced the finalists for the 2009 OTC National Advertising Awards. Among the leading healthcare brands named as finalists are Aleve, Benadryl, Claritin, Mucinex, MiraLAX, Neutrogena, and Zyrtec (see details below).
All winners of OTC National Advertising Awards will be announced June 4, 2009, at a celebratory reception at the debut OTC National Conference (June 4-5 in Boston). Among the highlights of the conference are keynote addresses by Rex Briggs, author of the acclaimed marketing book “What Sticks”; Mike Bloxham, from the Center for Media Design at Ball State University; and Bob Garfield, who will address the “Brave New Media World.”
