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By Jerry Hirsch
The carmaker, known for its budget wheels, is tapping into the hype over Apple’s new tablet computer to add cachet to its Equus sedan.
It just might be the world’s first paperless car: Hyundai Motor America will include an iPad — loaded with a digital version of the thick owner’s manual — with the luxury sedan it plans to launch this fall.
The iPad pitch is aimed to tap into the hype over Apple Inc.’s sleek tablet computer, which is slated to be released Saturday, and will be included as part of the package for consumers who drive off with Hyundai’s Equus luxury sedan.
People who purchase the South Korean automaker’s first venture into the super-premium auto market will also be able to use one of the tablet’s pre-loaded applications to make service appointments.
“They are trying to position themselves as a modern, in-touch, technologically savvy brand. It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai,” said Mike Bloxham, director of insight and research at Ball State University’s Center for Media Design. Read the rest of this entry »
By Emma Thomas
The Apple iPad is highly desirable, new Ball State University research suggests, but will consumers fall in love enough to warrant a purchase?
That’s the question posed by Ball State researchers in a new white paper, entitled “Touching Consumers?” According to the researchers, consumers found the iPad desirable but seemed ambivalent about its real-world benefits.
Suzanne, a 44-year-old, called the device “more of a luxury at this point.” And 31-year-old Rebecca admitted that it could enhance her life, but said an iPad wasn’t something she would “race out and get.”
One interesting finding, Ball State Center for Media Design project manager Jennifer Milks said, is that consumers said they would be inclined to own an iPad and a basic cell phone, rather than a smartphone. “[The iPad] could save the cell phone,” MediaPost quoted her as saying.
No doubt, the device will be popular. Piper Jaffray analyst Gene Munster believes Apple will sell every iPad it builds this year, All Things Digital reports. But software developers for the platform – many of whom can be found on oDesk – should keep consumers’ ambivalence in mind and consider building apps that add value.
by Joe Mandese
When Apple chief Steve Jobs unveiled the iPad, he called the new digital gadget a “third-category” device that would not compete with consumer demand for some of Apple’s core products, especially laptop computers and smart phones. But some new research conducted by a highly regarded academic team suggests some trade-offs are inevitable, and that one unintended consequence could be that some consumers will replace their smart phones with iPads and downgrade to a not-so-smart cell phone.
Needless to say, no one knows exactly how consumers will behave when the iPad finally begins shipping the first version of its new iPads tomorrow, but researchers in the Insight and Research group at Ball State University’s Center for Media Design, conducted a small, qualitative study to at least try and understand how consumer attitudes about the new gadgets might shape their media marketplace behaviors. And the big takeaway is that Apple, for all the research and development it undoubtedly put behind the iPad, may have misjudged the degree to which some consumers use the iPad as a replacement devices for other things. Read the rest of this entry »
Mediamark Research & Intelligence (MRI) and the Media Behavior Institute (MBI) today (1st March 2010) announced a strategic partnership with the goal of jointly launching a syndicated, consumer-centric, multimedia database that could transform the way media is planned, bought and sold in the US. MRI and MBI are building on a research methodology pioneered by the Institute of Practitioners in Advertising (IPA), the United Kingdom’s leading organisation for advertising, media and marketing communications agencies. Launched in 2006, the IPA TouchPoints© initiative now serves more than 50 companies in the U.K.
The announcement was made at the Transformation 2010 conference of the American Association of Advertising Agencies, held at the Hilton San Francisco Union Square Hotel.
MRI and MBI are building on a research methodology pioneered by the Institute of Practitioners in Advertising (IPA), the United Kingdom’s leading organisation for advertising, media and marketing communications agencies. Launched in 2006, the IPA TouchPoints© initiative now serves more than 50 companies in the U.K.
“Our goal is to create a U.S. database of consumer activity that can serve as a hub of information on all the factors that could affect a consumer’s receptivity to a brand message,” said Kathi Love, President and CEO of MRI.
Formed in 2008, MBI has exclusively licensed the IPA TouchPoints© name and methodology for use in the United States. MRI and MBI intend to create a USA TouchPoints© study that will help marketers target consumers within the context of their daily lives. USA TouchPoints© will offer detailed attitudinal, category and brand purchase behavior for consumers via MRI’s extensive Survey of the American Consumer information, enabling marketers to target the right audience for their products and services when, where and while engaged in the activities that render them most receptive to marketers’ messages. USA TouchPoints© will cast a uniquely granular light on how media are used throughout the day and week; it will show precisely when, for instance, consumers are using media alone, using several media concurrently and using media concurrent with another life activity. Read the rest of this entry »
One year ago, OEDN announced today the formation of an Academic ITV Software Developer Kit (AISDK) program with the Center for Media Design at Ball State University as its first participating school.
Ball State has been prototyping various interactive television applications using OCAP and EBIF tools over the past few months. With the help of Vinayak Tanksdale, Instructor of Computer Science, we’re pleased to bring you regular updates from the program. Vinayak has designed vital software for a variety of groundbreaking projects since starting at Ball State in 2001. He’s been able to work with faculty across disciplines on projects involving art, journalism, music and telecommunications. Read the rest of this entry »
MUNCIE — A group of students with no programming experience will demonstrate on Wednesday how they developed more than a dozen applications for Google Android, the third most popular smart phone platform behind BlackBerry and the iPhone.
The presentation begins at 9 a.m. in the Center for Media Design, located in Ball Communication Building, room 220.
Under the direction of Paul Gestwicki, students spent the fall semester developing such applications as an Etch-a-Sketch clone, several games, an English-to-Spanish tutoring system, math flashcards and a Dungeons and Dragons character generator with Web-based database storage capability.
The class was part of an experimental partnership between Google and several technology-centered universities including Ball State, Harvard, Massachusetts Institute of Technology (MIT), University of Colorado and University of Michigan.
Google provided the class with 20 G1 developer phones loaded with Google’s Android operating system and gave them access to the new App Inventor for Android, which allows users to create mobile applications.
Laura Sanders, ScienceNews
WASHINGTON — Advertisers who shell out big bucks for an ad that runs during a popular television show might be buying a lemon, a new study finds. In the future, detailed data collected from digital cable boxes may help advertisers bargain-hunt for the best deals, researchers suggested August 3 at the Joint Statistical Meetings.
OEDN TV brings you a new video from Mike Bloxham, of Ball State University’s Center for Media Design, talking about working with OEDN to bring ITV tools from Ensequence and TVWorks to enable students to develop ITV and cross-platform interactive apps.
Scribd Nielsen Report
Myth: Teens use media—10 screens at a time
Reality: Teens are more likely than adults to use their media one at a time
Popular opinion is that teen media consumers are constantly surrounded by multiple media, but the image of the “typical” teen listening to an iPod, watching TV, texting and browsing the Internet all at the same time, it turns out, is grossly misrepresentative. In 2007, Ball State University’s Center for Media Design conducted an observational study of teen media use, “High School Media Too,” (2007). In the study, researchers found that 23% of the media time among observed teens was concurrent media exposure, where two or more media were in simultaneous use. Put differently, 77% of the time observed, teens were consuming media they were using just one at a time. This level of concurrent use is lower than Ball State researchers saw in older media consumers in the now famous Middletown Media Studies research, also a product of the Center for Media Design. There, 31% of adult media time was concurrent exposure. While teens do multi-task in their media experience, their concurrent behavior may actually be lower than it is among adults. The myth that concurrent exposure is the norm, for teens in particular, sets an important framework as we explore the breadth of the teen media experience.
PR inside – http://www.pr-inside.com/print1103727.htm
OEDN (The OCAP/EBIF Developer Network) announced today the formation of an Academic ITV Software Developer Kit (AISDK) program, with Ball State University as its first participating school.
For the 2009-2010 school year, students at Ball State will have access to OEDN’s Academic ITV Software Developer Kit as part of their curriculum. Comprised of a framework for EBIF & Tru2Way (OCAP) application development & testing against industry standard tools, the AISDK is designed to give select US universities the ability to build applications locally – while testing them remotely – an end-to-end process that allows a student-built ITV applications to be built and tested in real-world conditions. Read the rest of this entry »