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Cable Boxes Identify Bargain and Lemon Commercial Slots

08/12/2009 in Media Measurement, Mike Bloxham | Comments closed

US News and World Report

Laura Sanders, ScienceNews

WASHINGTON — Advertisers who shell out big bucks for an ad that runs during a popular television show might be buying a lemon, a new study finds. In the future, detailed data collected from digital cable boxes may help advertisers bargain-hunt for the best deals, researchers suggested August 3 at the Joint Statistical Meetings.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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