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Advertising Age – http://adage.com/abstract.php?article_id=134790
By Jack Neff
BATAVIA, Ohio (AdAge.com) — A funny thing is emerging from the smoldering ruins of what may be the ugliest quarter TV has ever encountered financially: a growing body of evidence which suggests not only that TV advertising still works, but that it may be working better than ever.
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NEW YORK (AdAge.com) — Virtually all parties involved agree the current broadcast advertising model is broken, or at the very least inadequate. What they don’t yet agree on is the solution, leading to mass confusion as networks scramble to create their own measurements in a race to develop a standard for counting those precious eyeballs. Please go here to read the full article. [Note: User registeration and purchase will be required on the site.]