You are currently browsing the category archive for the ‘AdAge’ category.

Advertising Agehttp://adage.com/abstract.php?article_id=134790

By Jack Neff

BATAVIA, Ohio (AdAge.com) — A funny thing is emerging from the smoldering ruins of what may be the ugliest quarter TV has ever encountered financially: a growing body of evidence which suggests not only that TV advertising still works, but that it may be working better than ever.

[Please go here to read the full article. [Note: User registeration will be required on the site.]

AdAge

NEW YORK (AdAge.com) — Virtually all parties involved agree the current broadcast advertising model is broken, or at the very least inadequate. What they don’t yet agree on is the solution, leading to mass confusion as networks scramble to create their own measurements in a race to develop a standard for counting those precious eyeballs. Please go here¬† to read the full article. [Note: User registeration and purchase¬†will be required on the site.]

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
February 2017
M T W T F S S
« Jun    
 12345
6789101112
13141516171819
20212223242526
2728  

Archives

Categories

Insight and research in the News