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Advertising Fizz http://adcreative.wordpress.com/2008/10/31/email-and-direct-mail-trump-social-networking-sites-in-influence/
A surprising finding came from a whitepaper by the Ball State University Center for Media Design and ExactTarget, an Indianapolis-based email marketing company. Their whitepaper “Messaging Behaviors, Preferences and Personas” found that many members of the 18- to 34-year-old age group are more likely to be influenced by email marketing and direct mail than from marketing messages on social networking sites, like MySpace and Facebook. Read the rest of this entry »
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