You are currently browsing the category archive for the ‘AjaxWorld Magazine’ category.

AjaxWorld Magazine/ SYS-CON Mediahttp://ca.sys-con.com/node/894355

By PR Newswire

Traditional Television Remains “800 Pound Gorilla” In Video Media Arena

NEW YORK, March 26 /PRNewswire/ — A pioneering study conducted on behalf of the Nielsen-funded Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use, finding that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800 pound gorilla” in the video media arena. (See appendix for more detail.)

Results of the $3.5 million year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers, were released to the media industry today by representatives of the CRE, Nielsen, Ball State and the analytical firm Sequent. Read the rest of this entry »

Advertisements

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
October 2017
M T W T F S S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Archives

Categories

Insight and research in the News