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by Miki Johnson
Publication: Editor & Publisher
Although newspapers are read only a few times a day and for brief periods each time, compared to other media, that time is relatively uninterrupted by other activities, a recent study by Ball State University’s Middletown Media Studies reported today.
Sixty-eight percent of the time test subjects spent with newspapers was without competition from other activities, compared to 53.8% for television and 41.4% for web. Eating was the most common activity paired with reading the newspaper. Read the rest of this entry »