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AlterSage Blog http://www.altersage.com/blog/2008/10/social-analytics-b2b-networks/

by Christine

As far as the social networks are concerned, I’ve always considered LinkedIn to be amongst the top business networks. Recently the platform launched their own advertising model which similarly to the Facebook platform flyers, uses profile-based targeting:  by title, seniority, function, age, country, gender and company size, among other variables.

With all this information at hand LinkedIn have decided to partner with a few market research firms to conduct targeted B2B research among its network of some 30 million professionals worldwide. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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