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As far as the social networks are concerned, I’ve always considered LinkedIn to be amongst the top business networks. Recently the platform launched their own advertising model which similarly to the Facebook platform flyers, uses profile-based targeting: by title, seniority, function, age, country, gender and company size, among other variables.
With all this information at hand LinkedIn have decided to partner with a few market research firms to conduct targeted B2B research among its network of some 30 million professionals worldwide. Read the rest of this entry »