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Ars Technicahttp://arstechnica.com/media/news/2009/03/despite-growth-in-web-video-traditional-tv-still-trumps-all.ars

By Jacqui Cheng.

“Live broadcast TV still dominates all other video sources in the US. Mobile and Internet video might be surging, DVR use might be skyrocketing, but it’s traditional TV that keeps people glued to their sets for an average of five hours a day.”

Despite the growing popularity of online video options, average TV watchers still get most of their TV exposure from switching on the ol’ boob tube and watching whatever’s available at the moment. DVRs, web video, and even mobile devices are gaining in prominence, according to a new report by the Nielsen-funded Council for Research Excellence (CRE). Still, when it comes to sitting back, turning your brain off, and watching objects move on a screen, traditional TV viewing remains king. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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