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By Abhishek Uppal
Engagement Marketing: The Competitive Advantage Of Online
In traditional media, such as print and TV, information is pushed down to the consumer, and there is typically no way for the user to interact actively with the content. The Internet, however, requires active interaction with content, asking users to make more choices and engage deeply with the content. This leads to the potential of engagement marketing, where the advertiser can have the consumer involved in various stages of product promotion.