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The average American spends more time using media such as TV and the internet than sleeping, a study has found.
US researchers found that Americans spend nine hours a day watching TV, using the web or talking on a mobile.
One-third of that time is devoted to using two or more media at once, noted Bob Papper, a Ball State University professor who co-authored the report.
“This is arguably in excess of anything we would have envisaged 10 years ago,” Prof Papper said.
The team at Ball State University in Indiana looked at media take-up over 5,000 hours among a small sample of 400 people.
They tracked how consumers used 15 different media and gadgets including television, books, magazines, mobile phones, the internet, instant messaging and e-mail. Read the rest of this entry »