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BBC http://news.bbc.co.uk/2/hi/technology/4318318.stm

The average American spends more time using media such as TV and the internet than sleeping, a study has found.

US researchers found that Americans spend nine hours a day watching TV, using the web or talking on a mobile.

One-third of that time is devoted to using two or more media at once, noted Bob Papper, a Ball State University professor who co-authored the report.

“This is arguably in excess of anything we would have envisaged 10 years ago,” Prof Papper said.

Media mad

The team at Ball State University in Indiana looked at media take-up over 5,000 hours among a small sample of 400 people.

They tracked how consumers used 15 different media and gadgets including television, books, magazines, mobile phones, the internet, instant messaging and e-mail. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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