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BrandWeek – http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003255608
By Steve McClellan, AdWeek
NEW YORK — With marketers more concerned than ever about media fragmentation, Ball State University’s Center for Media Design has announced it will conduct a pilot study examining how individuals consume traditional and emerging video platforms inside and outside the home.
The Council for Research Excellence, an independent group established last year to provide feedback to Nielsen Media Research on audience measurement issues, commissioned the study. Read the rest of this entry »
