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BrandWeekhttp://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003255608

By Steve McClellan, AdWeek

NEW YORK — With marketers more concerned than ever about media fragmentation, Ball State University’s Center for Media Design has announced it will conduct a pilot study examining how individuals consume traditional and emerging video platforms inside and outside the home.

The Council for Research Excellence, an independent group established last year to provide feedback to Nielsen Media Research on audience measurement issues, commissioned the study. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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