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Adult Americans spend an average of more than eight hours a day in front of screens — televisions, computer monitors, cellphones or other devices, according to a new study.
The study also found that live television in the home continues to attract the greatest amount of viewing time with the average American spending slightly more than five hours a day in front of the tube.
The figure drops to 210 minutes a day of average TV viewing time among 18-24 year olds but rises to 420 minutes a day among those aged 65 and older.
The “Video Consumer Mapping” study was conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners for the Nielsen-funded Council for Research Excellence (CRE). Read the rest of this entry »