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New entertainment chairman shocked at pessimistic TV business

Broadcasting & Cable

By Claire Atkinson

In his first public comments since moving from the film business to television, new Fox Broadcasting entertainment chairman Peter Rice said he was shocked by the pessimism pervading the TV business.

Speaking on a Fox conference call with reporters Monday, Rice was asked about his observations since joining the business. He responded, “TV is the most powerful medium ever invented, it was shocking the amount of pessimism that’s been written about it.” Citing the Council for Research Excellence March Video Mapping Study, Rice noted that despite the proliferation of alternatives, the TV still takes a 99% share of viewing.

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Broadcasting & Cable

by Claire Atkinson

Media buyers say while online video is growing, television is still the place to be for now.

This on the heels of a new Nielsen Media Research study on media usage debunking the myth that young people are abandoning television in favor of watching online video. The study found that 18-24- year-olds are watching only 5½ minutes of online video versus some 3½ hours of TV daily.

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Broadcasting & Cablehttp://www.broadcastingcable.com/article/190737-Research_Report_Youngsters_Not_Abandoning_Live_TV.php

by Claire Atkinson

A $3.5 billion one year research study into where and how people seek out video, reveals today that the extent to which young people are abandoning live television for new media has been by overestimated.

According to the Video Consumer Mapping Study—conducted by the Council for Research Excellence, a cross-industry think tank of top executives from agencies and TV networks—people aged between 18-24 watched only 5.5 minutes of ‘computer video,’ daily compared with 209.9 minutes of live television. DVR playback accounted for 17.2 minutes a day. Across all ages groups, live television still accounted for 309.1 minutes of viewing a day compared to only 14.6 minutes of playback TV and 2.4 minutes daily spent watching online video. Read the rest of this entry »

Broadcasting & Cable  http://www.broadcastingcable.com/article/112592-Nielsen_Ball_State_Center_for_Media_Design_Team_Up_on_Study.php

by John Eggerton

Nielsen is contracting with Ball State University’s Center for Media Design on a study to help figure out how viewers are using traditional and emerging media inside and outside of the home.

CMD, in turn, will team up with brand consultants Sequent Partners on the effort, which will pay particular attention to TV and video on multiple platforms.

Nielsen is trying to determine the best ways to measure media as it moves from the TV to the computer and mobile devices. Read the rest of this entry »

Broadcasting & Cablehttp://www.broadcastingcable.com/article/112592-Nielsen_Ball_State_Center_for_Media_Design_Team_Up_on_Study.php

By John Eggerton

Nielsen is contracting with Ball State University’s Center for Media Design on a study to help figure out how viewers are using traditional and emerging media inside and outside of the home.

CMD, in turn, will team up with brand consultants Sequent Partners on the effort, which will pay particular attention to TV and video on multiple platforms. Read the rest of this entry »

Broadcasting & Cablehttp://www.broadcastingcable.com/article/110417-Ball_State_Study_Primetime_Expands_to_Fill_Wealth_of_Screens.php

by John Eggerton

Attention NBC and ABC and everyone else increasingly streaming their TV shows on the Web: Primetime for the valuable teen-age audience isn’t 8 p.m.-11 p.m.; it’s from the minute they get home from school to when they hit the sack.

That’s according to a new study from Ball State University, “High School Media Too: A School Day in the Lives of Fifteen Teenagers.”

Taking a page from its Middletown Media Studies, Ball State’s Center for Media Design tracked the media usage of 15 teens for one day.

Conceding that such a small sample can’t be extrapolated to an entire population, Ball State researchers said the intriguing patterns could get further study in a bigger sample.

“The dominance of screen-based media, as compared to types among this group when out of school, stands in stark contrast to both overall levels of media use and the presence of print during the school day,” said the study. Screen-based primetime starts immediately after school and carries on until bedtime.”

It also noted some before-school screen time.

Broadcasting & Cablehttp://www.broadcastingcable.com/article/106190-Ratings_Council_Studies_Multimedia_Consumption.php

By John Eggerton

The Nielsen-backed Council for Research Excellence will commission a study by Ball State University on media consumption in a digital world teeming with platforms.

The council, comprising research executives, was created last year to manage a $2.5 million fund for ratings research and development. The council got a second $2.5 million infusion from Nielsen earlier this year.

Ball State’s Center for Media Design, in concert with consultant Sequent Partners, will scope out the media diets of a sample group, categorizing media exposures across a range of in-home and out-of-home media platforms.

The study could be expanded to a year-long project, said Nielsen.

The ratings company is looking to integrate video measurement across various platforms via its Anytime, Anywhere Media Measurement initiative.

Broadcasting & Cablehttp://www.broadcastingcable.com/blog/BC_Beat/9957-Middleton_Vs_Madison.php

by John Eggerton

In 2004, we reported on a Ball State study of Midwestern TV viewers. And not just any Midwestern viewers, ones in Muncie, Ind., picked because that locale had been identified in sociological studies in the 1920s and ’30s as the typical middle American town.

Hence the dubbing of the surveys as the “Middleton” studies. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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