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BUSINESS WIRE –DUBLIN
Research and Markets (http://www.researchandmarkets.com/research/ed700a/the_digital_home) has announced the addition of eMarketer’s new report “The Digital Home: Emerging Trends in TV/PC Viewership” to their offering.
The US consumer electronics industry is ready to start growing again in 2010. Following an estimated 7.7% decline in revenues between 2008 and 2009, to $165 billion, the Consumer Electronics Association (CEA) forecasts a slight uptick (up 0.6%) in 2010, to $166 billion in revenues. Read the rest of this entry »
Joint Research and Whitepaper from Ball State University and ExactTarget Highlights Media Usage Behaviors and Sensitivities of Six Consumer Personas
INDIANAPOLIS–(BUSINESS WIRE)–ExactTarget, a leading provider of on-demand e-mail and one-to-one marketing solutions, is revealing the results of a collaborative research project with Ball State University’s Center for Media Design in a new whitepaper, Messaging Behaviors, Preferences and Personas. The study provides new insight into the media consumption habits and marketing preferences of six commonly targeted groups. The whitepaper provides detailed personas highlighting insights from the study which combines observational data on people’s media use and exposure from the Center for Media Design with ExactTarget’s data on consumers’ attitudes toward marketing messages received through distinct channels. Read the rest of this entry »
LOS ANGELES–(BUSINESS WIRE)–Schematic, a WPP Digital company, and the Center for Media Design at Ball State University today announced that they have opened a Media Insight Center (MIC), a research and development facility for eye-tracking and usability, at Schematic’s New York City offices.
“Much of the research we’ve done in the past has relied almost completely on qualitative data gleaned from interviews with users,” says Dale Herigstad, Schematic’s Chief Creative Officer. “This center allows us to collect quantitative data on how users interact with an interface or product. We are fortunate to have an in-house testing facility that will allow us to factor this information directly into the design process.” Read the rest of this entry »