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Center for Media Research Brief

by Jack Loechner

The new Video Consumer Mapping (VCM) study for the Council for Research Excellence (CRE) by Ball State University’s Center for Media Design (CMD) finds that younger baby boomers (age 45-54) consume the most video media, and confirms that traditional live television remains the “800-pound gorilla” in the video media arena. The VCM study generated data covering more than three-quarters of a million minutes and a total of 952 observed days.

In addition to the revelation that consumers in the 45-54 age group average the most daily screen time (just over 9 1/2 hours), the VCM study found the average for all other age groups to be strikingly similar at roughly 8 1/2 hours, although the composition and duration of devices used by the respective groups throughout the day varied.

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Center for Media Research http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=93948

by Jack Loechner

ExactTarget’s 2008 Channel Preference Survey of 1,500 internet users ages 15 to 65 reports that people communicate more frequently and via more channels than ever before. Not surprisingly, a majority of people prefer to communicate with friends and family via the phone rather than email. This preference is positively correlated with age. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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