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Conde Nast Portfolio.com – http://www.portfolio.com/views/blogs/the-tech-observer/2009/03/27/television-not-dead-yet?tid=true
by Ryan Singel for Wired.com
Online video is finally coming of age on the internet, but a new study shows that the average American adult still spends less than 3 minutes a day watching videos online — and five hours watching live television.
That works out (DVR interventions notwithstanding) to more than an hour a day of live TV commercials — according to the year-long observational study paid for by the Nielsen-funded Council for Research Excellence. It’s no wonder then that Google is telling the Wall Street Journal that it is testing a way for advertisers to run campaigns that put ads on YouTube videos and traditional TV alike. Read the rest of this entry »
