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Digital Reponse Media http://www.digitalresponsemedia.com/news-1-email-marketing-news/email-marketing-more-influential-than-social-media-386.aspx
Email marketing messages are more likely to influence the purchasing decisions of 18 to 34-year-olds than social media marketing campaigns, a new study has suggested.
Conducted by ExactTarget and Ball State University, the research also found that while teenagers are most likely to use social networking than any other age group, they are also the most influenced by direct mail and email marketing. Read the rest of this entry »
