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Digital Reponse Media http://www.digitalresponsemedia.com/news-1-email-marketing-news/email-marketing-more-influential-than-social-media-386.aspx

Email marketing messages are more likely to influence the purchasing decisions of 18 to 34-year-olds than social media marketing campaigns, a new study has suggested.

Conducted by ExactTarget and Ball State University, the research also found that while teenagers are most likely to use social networking than any other age group, they are also the most influenced by direct mail and email marketing. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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