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New York debuted study dispels many beliefs about Internet, newspaper usage

Ball State Daily News

by Liz Mensching

Senior Jane Groff said she gets ready in the mornings with a news television station as background noise and accomplishes daily tasks with TLC or music channels playing.

She said television is her preferred media outlet because it’s convenient. Unlike Internet programs, there is minimal user involvement required to operate it, which makes it easier for Groff to multitask, she said.
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DN Online http://media.www.bsudailynews.com/media/storage/paper849/news/2008/11/11/News/Ads-Unwelcome.On.Social.Sites.Recent.Ball.State.Study.Shows-3535865.shtml

by Liz Mensching

Young adults are more receptive to advertisements sent via e-mail or direct mail than personalized ads on social networks such as Facebook, according to a recent study released by Ball State University and another marketing company.

The report, “Messaging Behaviors Preferences and Personas,” by Ball State and ExactTarget, surveyed 18- to 34-year-olds and revealed information about consumers’ views of marketing messages.

Morgan Stewart, ExactTarget’s director of research and strategy, said the study sent an important message to advertisers.

“Yes, teens and college students are interacting in new ways,” Stewart said, “but it’s not necessary to market to all of these venues. It’s more important to respect the distinct opinions of people.”

Stewart said the report showed that people are comfortable with receiving urgent travel and financial alerts via text messages but are weary about sale alerts.

Mike Bloxham, director of insight and research at Ball State’s Center for Media Design, said he thought people preferred e-mail and direct mail because of its familiarity.

“E-mail and direct advertising are opt-in marketing experiences,” Bloxham said. “Networks are more personal experiences.”

He used Facebook as an example of this mentality. He said people view ads on social networks as intrusions because their page is often customized to fit their personality, wants and needs.

In addition, social networks don’t rely on funding from advertisements to run the Web sites, Bloxham said, so ads on the sites don’t make the service cheaper for users.

Bloxham said the Ball State blog service, “Notes from the Digital Frontier”, was responsible for alerting advertisers to the growing popularity of social networks such as Facebook and MySpace and to the emerging marketing opportunities in these media outlets at a conference in Indianapolis.

The idea for the study was launched as a result of this interaction.

Stewart said the relationship with Center for Media Design benefited ExactTarget.

“CMD has the Middletown studies and consumer reactions that puts a realistic spin on what people really do, instead of ideal survey answers,” Stewart said. “CMD students are very in touch with the business world. They understand the industry and real solutions, which makes them very attractive job candidates.”

Stewart said his company plans to work with Ball State again in the future, starting with round-table discussions at Ball State and in Indianapolis.

DN Online  http://media.www.bsudailynews.com/media/storage/paper849/news/2007/11/01/News/Cmd-Raises.Bsu.National.Profile-3070550.shtml

by Keenan Wilson and Andrea Zeek

The Center for Media Design opened a new facility Tuesday in New York City, giving Ball State University a presence in the metropolis, which is largely known as the media center of the U.S.

Mike Bloxham, CMD director of insight and research, said the new Media Insight Center would concentrate on a variety of media research, including usability, design and emerging medias.

CMD Executive Director David Ferguson said the expansion into the city will serve to greatly increase Ball State’s national profile as a leader in the media research field. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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