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Screen Crazy!

If you feel like you are stuck in front of a viewing screen all day, you are not imagining things.

According to the “Video Consumer Mapping” study from the Council of Research Excellence (CRE), the Ball State University Center for Media Design and Sequent Partners, US consumers are screen crazy, spending 524 minutes (nearly 9 hours) a day in front of some sort of screen.

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Emarketer http://www.emarketer.com/Article.aspx?id=1006736

Online behavior patterns are formed early.
Teens and college students seem to have remarkably similar tastes in Websites, based on a first glance at a September 2008 Youth Trends study.

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Emarketer http://www.emarketer.com/Article.aspx?id=1006657

Social network ads can seem intrusive.

Responding young adults in the US said e-mail and direct mail were bigger influencers on their purchasing decisions than social networks, according to recently released data from an ExactTarget-sponsored survey conducted by the Ball State University Center for Media Design.

Mike Bloxham, research director at Ball State, noted in a statement that just because 18-to-34-year-olds like to spend time on social networks does not mean advertisers should try to reach them there.

“It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages,” Mr. Bloxham said.

The researchers noted that college students were particularly spam-savvy and believed private communications such as SMS and social networks were off-limits for marketers.

Students “are highly reachable, using more media than any previous consumer, probably,” according to Samantha Skey, formerly of youth marketing firm Alloy Media + Marketing, in an interview with eMarketer. “But they are also quite protective. Interrupting them during a conversation [online] or when they’re texting somebody—those ads that intrude on a social experience are really off-putting.”

Word-of-mouth is an ever-stronger way to market to college students. The tactic ranked as the most-useful type of advertising among college students surveyed by Harris Interactive for Alloy. Samples—always a bonus for students on a budget—ranked second.

Showing that students do still consider traditional media relevant, TV and magazine ads also ranked highly—higher, in fact, than online ads and sponsored Web applications.

 

eMarketer http://www.emarketer.com/Article.aspx?id=1004543

All those MySpace friends are apparently high-maintenance.

All those MySpace friends are apparently high-maintenance.

Visits to MySpace accounted for nearly 12% of all time spent online by US Internet users in December 2006, according to Compete Inc. The firm’s December 2006 Internet traffic data put US Internet user time spent at MySpace higher than any other sites, including eBay, Google, AOL and YouTube. Yahoo! came in second, accounting for 8.5% of time spent online by US Internet users.

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Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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