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eMarketing and Commerce http://www.emarketingandcommerce.com/story/younger-consumers-more-influenced-e-mail-and-direct-mail-social-sites
Some members of the lucrative 18- to 34-year-old age group say they’re more likely to be influenced to make purchases based on “older” media, such as e-mail marketing messages and direct mail, than from marketing messages on social networks.
This was a key finding from the whitepaper, Messaging Behaviors, Preferences and Personas, from Ball State University’s Center for Media Design and ExactTarget, an Indianapolis-based provider of e-mail marketing solutions. Read the rest of this entry »
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