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eMarketing and Commerce http://www.emarketingandcommerce.com/story/younger-consumers-more-influenced-e-mail-and-direct-mail-social-sites

Some members of the lucrative 18- to 34-year-old age group say they’re more likely to be influenced to make purchases based on “older” media, such as e-mail marketing messages and direct mail, than from marketing messages on social networks.

This was a key finding from the whitepaper, Messaging Behaviors, Preferences and Personas, from Ball State University’s Center for Media Design and ExactTarget, an Indianapolis-based provider of e-mail marketing solutions. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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