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Generation X glued to video media 9.5 hours a day: study

03/29/2009 in Council for Research Excellence, Emirates Business 24-7, Video Consumer Mapping Study | Comments closed

Business 24-7 – http://www.business24-7.ae/articles/2009/3/pages/28032009/03292009_2795996b447c42318cfc75963f97073b.aspx

by Vigyan Arya

Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen.

The survey conducted by Ball State University’s Centre for Media Design (CMD) and Sequent Partners dispels several popular notions about video media use. Read the rest of this entry »

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