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ExactTarget http://blog.exacttarget.com/blog/chip-house/0/0/leveraging-the-new-handwritten-letter-the-email

by Chip House

This just in: 18-24 year olds think of email as a “formal” medium of communication. This is ironic, maybe even laughable or disturbing to some. I remember when email was first coming into broader adoption in the mid-90’s I read editorials discussing the demise of manners due to the loss of the personal, handwritten letter.

College students just think differently than us older (ahem, established career) folks. We recently hosted a panel of students from Ball State’s Center for Media Design (CMD) who hit this point home. For them, social media and SMS round out the top forms of personal messaging, and email is the realm of the formal, the land of the adults, parents, professors, and even grandmas. One student on the panel even said: “An email is like getting a letter. It’s just above a Facebook wall post of “sweet things.” Awesome. Read the rest of this entry »

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House of Email Marketing http://blog.exacttarget.com/blog/chip-house/0/0/stayin-alive–online-email-marketing-vs-social-networks

by Chip House

You just can’t make this stuff up. I saw this story on Yahoo a few days back which read: “U.S. doctors have found the Bee Gees 1977 disco anthem “Stayin’ Alive” provides an ideal beat to follow while performing chest compressions as part of CPR on a heart attack victim.”

Now, since I’m a drummer in my spare time, using a popular rhythm to use as a comparison to a critical heart rhythm makes sense to me. It speaks my language. Thankfully, because of this article I now know that I can comfortably conduct CPR at the right pace since I seemed to have the tempo of Stayin’ Alive stored somewhere deep in the recesses of my brain.
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Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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