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Video Consumer Mapping (VCM) Study Finds that Traditional TV Viewing Continues to Dominate Media Consumption

04/17/2009 in Council for Research Excellence, Four Screens Media, Insight and Research in the News, Video Consumer Mapping Study | Comments closed

Four Screens Media

A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior.  The study focused on how consumers are exposed to all media, providing a more balanced view on how much media is consumed by type.  The full press release is here.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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