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by Daniel Lee
In one week — Feb. 16, to be exact — Fishers-based online video startup Cantaloupe TV jumps into the software business.
The new product, called Backlight, is designed to help customers manage and enhance their use of online video.
That’s not the way it was planned when the company was created about three years ago. But as we all know, little in life goes according to plan.
And what’s true in life is true in business.
This is the story of how one startup is adapting on the fly as it fights for profitability. Cantaloupe’s experience, though, offers potential lessons for businesses of all sizes and types caught up in this nasty economic downturn. Read the rest of this entry »