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Jaye Albright’s Breakfast Blog


I think so. The diary measures engagement. The PPM measures behavior. And, they are not the same thing.

Mike Bloxham’s Media Post blog today is about TV ratings measurement, but I think you could substitute the letters “PPM” and place “radio” where he says “set top box” and get a view of our future, now that Project Apollo is dead.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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