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Kidds Say the Darndest Things

Hey, who watches TV anymore? The drum has long been beating that TV is dead. What with Hulu, YouTube, and all the time spent on social networking – nobody watches traditional TV anymore right? A giant WRONG.

Ball State’s Center for Media Design did a recent survey deemed “the largest observational look at media usage ever conducted.” The big finding is that 99 percent of TV viewing in the past year was done on a traditional TV set; less than 5 percent of TV viewing was DVR playback; and YouTube, Hulu and all other Web/cell phone media accounted for less than 1 percent of viewing. Surprised? I was.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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