You are currently browsing the category archive for the ‘Marketing Charts’ category.
What adults 18 and older prefer to watch on TV depends on where they are, according to Nielsen analysis of the Video Consumer Mapping Study [pdf] from the Council for Research Excellence.
Entertainment Rules at Home
At home, people show a preference for entertainment programming. Almost half of home viewing (48.2%) consists of entertainment programming. Advertising and promotions accounts for another 21.9% of home viewing. News follows with 18.3% of home viewing time. Sports comes in last with a 10.7% share of home viewing.