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Message From Michael

05/18/2009 in Council for Research Excellence, Media Consultant, Video Consumer Mapping Study | Comments closed

Media Consultant

  • TELEVISION – THE 600 POUND GORILLA
  • NOW YOU SEE IT; NOW YOU DON’T
  • THE MISSING SCREEN
  • LEAN FORWARD; LEAN BACK

TELEVISION – THE 600 POUND GORILLA: Not one, but several studies have been released recently showing that mainstream television is THE mainstay of the American media diet.  The top study is the Video Consumer Mapping Study done by Ball State University’s Center for Media Design for the Council for Research Excellence.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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