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- TELEVISION – THE 600 POUND GORILLA
- NOW YOU SEE IT; NOW YOU DON’T
- THE MISSING SCREEN
- LEAN FORWARD; LEAN BACK
TELEVISION – THE 600 POUND GORILLA: Not one, but several studies have been released recently showing that mainstream television is THE mainstay of the American media diet. The top study is the Video Consumer Mapping Study done by Ball State University’s Center for Media Design for the Council for Research Excellence.