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Media Online Watch

by josephjaramillo

18-34 doesn’t make sense as a group. I’d rather see 18-24, 25-34.For the collaborative study with Center for Media Design, it made sense to use a slightly broader age group in order to merge our insights with their observational data. As you might imagine, following people around all day is a slightly larger undertaking than collecting survey data, so this was necessary in creating personas that include both attitudinal information and data on real-world media exposure. Read the rest of this entry »

Media Magazine

by Mike Bloxham

Pretty much however you choose to measure the time we spend with media – whether self-reported, metered, observed or some combination of these – the time the average person spends with media each day has increased markedly. Bearing in mind the explosion of choices and platforms over the last 30 to 40 years, this is entirely understandable. Probably the simplest way to characterize the development of media over that time is to sum it up in one word – more. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb:
August 2017
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Insight and research in the News