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by Joe Mandese

Typically, we discuss the future of television on these pages. Today, I’d like to recognize an important part of its past. Or, I should say, a part of its passing. The death notice came quietly the other day, and it took the form of a Nielsen communiqué that nonchalantly informed clients it would cease collecting and reporting data on television remote controls at the end of this year.The news elicited no banner headlines in the industry trade press, or front page stories in The New York Times. It logged nary a blog. For all intent and purposes it was a non-story, and no big event. In fact, Nielsen said it was discontinuing its tracking of remote controls because they had approached ubiquity and the data has essentially become irrelevant. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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