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Mediapost’s Email Insider

by Morgan Stewart

A healthy database of subscribers is at the core of any successful email marketing program. And growing the database is a top priority for 38% of email marketers, according to research I recently completed, working with¬† the Email Marketers Club and Mike Bloxham of Ball State’s Center for Media Design.

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Mediapost’s Email Insider

by David Goetzl

Outsiders probably have no clue how valuable an email list is to a marketer. It certainly seems to have played a role in Barack Obama’s election. At December’s Email Insider Summit, Stephen Geer, director of email and online fund-raising for the campaign, crowed about its list. “Such a huge asset,” he said.

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Mediapost’s Email Insider http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=94593

by Morgan Stewart

Recently I worked on a research project in collaboration with Ball State University’s Center for Media Design — also known to the MediaPost community for their Notes From the Digital Frontier blog. While the primary focus of the paper was on the media consumption habits of different personas including teens, college students, and established professionals, the paper also highlighted a unique perspective on the age-old question about the “Best Time of Day” to send email. Read the rest of this entry »

Mediapost’s Email Insider http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=90768

As an Email Insider, you already know that email is a highly effective direct marketing channel. Even so, it can be hard to articulate why this is the case when confronted with constant questions about new channels such as text messaging or social network sites. This is especially the case when your target demographic is young and on the move. “Our consumers are all young, why in the world would we want to invest in email?” If you have ever faced this question, here is some ammunition for you.

First off, all those young people are not the same. In a collaborative project with the Center for Media Design at Ball State University, we identified several groups of consumers with distinct media consumption and marketing preferences. Of these, some of the most profound and interesting differences were between groups that are only a few years apart in age, but represent distinct life stages. Specifically the differences between the following groups identified in our research stand out.

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Mediapost’s Email Insider http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=94593

Recently I worked on a research project in collaboration with Ball State University’s Center for Media Design — also known to the MediaPost community for their Notes From the Digital Frontier blog. While the primary focus of the paper was on the media consumption habits of different personas including teens, college students, and established professionals, the paper also highlighted a unique perspective on the age-old question about the “Best Time of Day” to send email. Read the rest of this entry »

Who Are We

Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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