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Mobile Marketing Association – http://mmaglobal.com/articles/mobile-opportunities-financial-sector-americas
by Diarmiud Mallon
Throughout 2007, Sybase 365 conducted mobile banking surveys of consumers across three regions: the Americas, Europe, and Asia-Pacific. The survey was conducted by Loudhouse Research, an independent research company based in the UK.
A wide range of mobile users were surveyed in each country. Questions ranged from whether those surveyed had used mobile banking and frequency, if they knew whether or not their bank offered mobile services, whether they would switch banks to gain access to mobile banking, and what types of services they have used via mbanking. Read the rest of this entry »
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