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Two new studies indicate that much of what one reads about entertainment technology may not be true. In one study, conducted by researchers Frank N. Magid Associates for the Vuze video site, found that those using peer-to-peer software to access movies online are some of the biggest purchasers and renters of DVDs. Another study conducted by Sequent Partners and Ball State University’s Center for Media Design indicated that far fewer people actually watch video online than previously believed and watch more television than they say they do. The study, which relied on observed behavior rather than surveys (“self report”), also disputed previous studies that concluded that consumers avoid most television advertising.