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In the US, ad and media research specialist Sequent and the Center of Media Design at Ball State University (BSU) have partnered to launch a new media research company that will use ‘state-of-the-art’ methodologies to track consumer media behaviour.
The university is already working with Sequent on a number of research projects, including the Nielsen funded ‘shadow-the-consumer’ initiative, where participants are followed by researchers making notes about when and how they watch, listen, surf, read, play video games, download text and talk on the phone. Read the rest of this entry »
Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes.
The project (which was initiated in 2006: www.mrweb.com/drno/news6037.htm ) is backed by the Council for Research Excellence (CRE) – an independent forum of media industry research experts created by Nielsen – and will be conducted jointly by Indiana-based Ball State University’s Centre for Media Design, and New York-based brand and media metrics agency Sequent Partners. Read the rest of this entry »
Ball State University’s Centre for Media Design (CMD) has partnered with WPP-owned digital agency Schematic to open an eye-tracking and usability studies facility in the agency’s New York offices.
Director of CMD’s Insight & Research Mike Bloxham said that the centre was responding to demand from industry partners who want its expertise. ‘Not only will our partners have access to research we are doing in Indianapolis and Muncie, but we can now add additional data to the mix by accessing people from the New York market.’ Read the rest of this entry »
News of another advisory body established by Nielsen Media Research: the Council for Research Excellence, the firm’s independent forum established last year, is commissioning a pilot study on consumption of traditional and emerging video platforms inside and outside the home.
The study, proposed jointly by Ball State University’s Center for Media Design (CMD) and consultancy Sequent Partners, aims to help media researchers understand the relative positions of video-based media and how people interact with each of them – Nielsen’s A2/M2 initiative aims to offer integrated video measurement across the full range of video platforms. Read the rest of this entry »