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Back in 1996 when I was involved in the UK launch of MSN there was an all-singing, all dancing event at the Royal Commonwealth Institute here in London.
Programme makers trouped along to hear MSN tout the Web as the next best thing for watching TV-like content. Bear in mind this was in the days of 28.8 dial-up…
Obviously it never happened that way, and arguably there have been a series of online video false dawns. Just the other month a piece of research by Tube Mogul showed that most web TV series lose the majority of their viewers after episode one.
I mention this as a Media Post article under the heading ‘Online Video Usage Dramatically Overstated’, talks about a recent piece of research – the (US) Video Consumer Mapping Study, produced by Sequent Partners and Ball State University.
