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News from the Herd

Back in 1996 when I was involved in the UK launch of MSN there was an all-singing, all dancing event at the Royal Commonwealth Institute here in London.

Programme makers trouped along to hear MSN tout the Web as the next best thing for watching TV-like content. Bear in mind this was in the days of 28.8 dial-up…

Obviously it never happened that way, and arguably there have been a series of online video false dawns. Just the other month a piece of research by Tube Mogul showed that most web TV series lose the majority of their viewers after episode one.

I mention this as a Media Post article under the heading ‘Online Video Usage Dramatically Overstated’, talks about a recent piece of research – the (US) Video Consumer Mapping Study, produced by Sequent Partners and Ball State University.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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