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Contacts
Gary Holmes at Nielsen Media Research: (646) 654-8975
Mike Bloxham at Ball State University: (765) 285-0127
New York, NY– October 16, 2006 –The Council for Research Excellence, an independent forum of media industry research experts created by Nielsen Media Research, announced today that it will commission a pilot study by Ball State University’s Center for Media Design (CMD) to observe how individuals consume traditional and emerging video platforms inside and outside the home. The study, proposed jointly by CMD and Sequent Partners, a brand and media metrics consultancy, is intended to help media researchers understand the relative positions of video-based media and how people interact with each of them. The spread of video usage beyond traditional television is an increasingly important issue for research companies such as Nielsen Media Research, which, through its Anytime Anywhere Media Measurement (A2/M2) initiative, announced that it intends to offer integrated video measurement across the full range of video platforms. Read the rest of this entry »
