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Advertise, or go under
Thoughts and insights for anyone who does brand planning

by David Gutting

Nielsen’s latest “Third Screen Report,” produced by its Anytime Anywhere Media Measurement initiative, confirms what the networks have been emphasizing in recent months: Viewers aren’t unplugging from the tube.

Nielsen reported that 99% of video viewing in the U.S. during the third quarter was still done via traditional TV. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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