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Ottaway Communications, Inc.

This according to a new study just released by researchers at Ball State University‚Äôs Center For Media Design, which was conducted for the Council on Research Excellence, created by the Nielsen Company, but with an independent board. This was a $3.5 million study paid for by Nielsen which sought, in part, to determine whether media companies needed to address new forms of media measurement. The study is the largest observational look at media usage ever. Researchers captured the actions in real time by shadowing 350 subjects and recording 952 days of behavior. People under 18 were not included. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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