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This according to a new study just released by researchers at Ball State University’s Center For Media Design, which was conducted for the Council on Research Excellence, created by the Nielsen Company, but with an independent board. This was a $3.5 million study paid for by Nielsen which sought, in part, to determine whether media companies needed to address new forms of media measurement. The study is the largest observational look at media usage ever. Researchers captured the actions in real time by shadowing 350 subjects and recording 952 days of behavior. People under 18 were not included. Read the rest of this entry »