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PharmExecBlog http://blog.pharmexec.com/2008/10/30/blind-ambition/
by Andy Levitt
HealthTalker CEO Andy Levitt continues his trek across the US, hitting a slew of pharma meetings and speaking at a handful of them. Here’s his wrap up of the DTC Perspectives conference in Livingston, New Jersey.
The pharma Fall conference season is in full swing, and today I am happy to be in New Jersey to attend Bob Ehrlich’s semi-annual DTC program with about 200 other pharma-focused colleagues over the next two days. This year’s theme is “DTC in the Era of Consumer Choice.” Read the rest of this entry »
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