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By James Lewin
Forget worrying about how much video the kids are watching these days on the TV and the Internet – new research shows that Baby Boomers are the biggest couch potatoes/mouse potatoes of all.
A $3.5 million, year-long Video Consumer Mapping (VCM) study found that younger baby boomers (age 45-54) consume the most video media, and confirmed that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena. Read the rest of this entry »