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Don’t Worry About The Kids: Baby Boomers Are The Biggest Couch Potatoes, Mouse Potatoes

03/26/2009 in Council for Research Excellence, Podcasting News, Video Consumer Mapping Study | Comments closed

Podcasting News – http://www.podcastingnews.com/2009/03/26/baby-boomers-biggest-couch-potatoes-mouse-potatoes/

By James Lewin

Forget worrying about how much video the kids are watching these days on the TV and the Internet – new research shows that Baby Boomers are the biggest couch potatoes/mouse potatoes of all.

A $3.5 million, year-long Video Consumer Mapping (VCM) study found that younger baby boomers (age 45-54) consume the most video media, and confirmed that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena. Read the rest of this entry »

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