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QSRmagazine

by Sam Sebastian

Large companies—including quick-serve restaurants—often use television, radio and print advertisements to reach their customers. Marketers know that creating an ad with a compelling message will build brand loyalty and drive customers to their local stores. And they probably do. But an online campaign is a nice complement to that offline strategy, as it offers the ability to target your varied customer base at the right place and the right time.

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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