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Radio Business Reporthttp://www.rbr.com/media-news/research/13661.html

imageA groundbreaking study from the Council for Research Excellence (CRE), with funding by The Nielsen Company, finds that younger baby boomers, not the truly young demos, are the heaviest consumers of media. Live TV viewing is still the “800 pound gorilla” for all demos, even among the young who tend to consume more types of media. So, there were several media myths dispelled by the Video Consumer Mapping Study released on Thursday. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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