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Radio Business Report – http://www.rbr.com/media-news/research/13661.html
A groundbreaking study from the Council for Research Excellence (CRE), with funding by The Nielsen Company, finds that younger baby boomers, not the truly young demos, are the heaviest consumers of media. Live TV viewing is still the “800 pound gorilla” for all demos, even among the young who tend to consume more types of media. So, there were several media myths dispelled by the Video Consumer Mapping Study released on Thursday. Read the rest of this entry »