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Surprise! Word of Mouth of Mouth Most Effective Means for Reaching College Kids

12/02/2008 in Current Research, Exact Target, Razor Report | Comments closed

Razor Report

A recent study featured on eMarketer shared the results of the most useful types of advertising according to US college students who use the internet. It’s no big surprise that word of mouth tops the list. Samples—always a bonus for students on a budget—ranked second.


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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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