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New research has been released which states that the actual amount of time Americans are watching video online is nowhere near as much as has been published.
Basically what is being said is that Americans are not in fact spending so much time watching video as some would have you believe. The research was part of Ball State University’s Center for Media Design and funded by Nielsen’s Committee for Research Excellence. The cost? A cool $3.5 million. The research? Directly observe just how media is being used on a daily basis including online and mobile video. As it turns out, so they say, online and mobile video are only a very small portion of all video consumption on a daily basis. The other forms of video they say are being consumed avidly are DVD, video games, both live and time-shifted and more.
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