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It’s a common belief that most people either change the channel or leave the room during television commercials. But a new study finds this may be just a myth.

According to the Video Consumer Mapping study, conducted by the Council for Research Excellence, the large majority of TV viewers – 86 percent – actually remain with live TV during commercial breaks instead of leaving the room or changing the channel.
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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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