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Savvy Strategyhttp://sherylvictor.wordpress.com/2009/03/30/study-tv-is-still-king/

by Sheryl Victor

Nielsen and Ball State University’s Center for Media Design and Sequent Partners for the Council for Research Excellence, just released a study, after spending $3.5 million, to tell us that TV is still King. It’s an interesting week to release this study, since the National Cable Television Association convention starts this week in Washington, D.C., which yours truly will be happily attending. Read the rest of this entry »

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Insight and Research at the Center for Media Design (CMD) has begun to receive quite a bit of attention from industry publications and mainstream media outlets in the last several years as a groundbreaking and reputable media research organization. This archive is only for educational purpose, if the content involved any copyright issue, please contact: Michelle Prieb: meprieb@bsu.edu
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